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Blog
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Me Singing Along to My Song “I Know You Can Make It” – The Ashlee Craft Show – Episode 056 – Music
I sing along to the album version of my song “I Know You Can Make It” on Episode 056 of The Ashlee Craft Show! “I Know You Can Make It” is a from my debut album, “Fields of Destiny”. -
“I AM SO MUCH FREER WITHOUT YOU” – The Ashlee Craft Show – Episode 055 – Poetry
In Episode 055 of The Ashlee Craft Show, I read a poem titled “I AM SO MUCH FREER WITHOUT YOU” from my upcoming poetry book, “Between the Crevice & the Meadow”. -
“Glow of Hope” – The Ashlee Craft Show – Episode 053 – Poetry
In Episode 053 of The Ashlee Craft Show, I read a poem which originally appeared in “Art Poems, Volume 1” & later in the compilation poetry book “Sun in the Night”. The poem is called “Glow of Hope.” SUBSCRIBE TO MY EMAIL NEWSLETTER :: https://mailchi.mp/1180d7590cff/ashlee-craft-newsletter
SUN IN THE NIGHT :: https://amzn.to/2trjYcw
ELECTRIC RAINBOW ROAD :: https://www.youtube.com/watch?v=YZ62yjYLL-o
ONE-YEAR ANNIVERSARY EPISODE OF THE ASHLEE CRAFT SHOW :: https://www.youtube.com/watch?v=8HkoRqI68-o
SHOP ASHLEE CRAFT :: www.shop.ashleecraft.com
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“Electric Rainbow Road” – The Ashlee Craft Show – Episode 052 – Film
It’s EPISODE 052 of The Ashlee Craft Show!!! OUR ONE-YEAR EPISODE! So for today’s episode you get a special treat: an ANIMATED EPISODE! Featuring stop-motion animation that hails back to my old-school animations like I did in 2012/2013 from my NEW SHORT FILM, “Electric Rainbow Road”. -
My Interview With Julia Shuttleworth of Shuttleworth Weaving
Julia Shuttleworth & her husband, Rob, own a South African-based company called Shuttleworth Weaving that makes beautiful rugs out of natural fibers! Her rugs look so beautiful, she runs her business off the grid, & her business philosophy is so good, so I knew I had to find out more about what she does.
1. Tell us a little bit about what you do.

Photo by Karen E Photography My husband, Rob and I have a small handweaving business that we took over from his parents five years ago. We live and work off the grid, his parents started weaving and spinning in the evenings by candlelight about 40 years ago and it slowly grew into a business, first supplying our local tourist trade but now exporting worldwide. We employ 12 rural Zulu women who do all the spinning and weaving by hand. We mostly work with mohair and wool. I have the best job as I get to dye all the yarns into beautiful colours.
2. How did you end up starting your rug business? Was there a specific moment that you decided to do this?
Photo by Karen E Photography My husband had been helping his parents with the business his whole life. When we had had some other work experience and were married, we chose to join and take over the business from his parents. I chose to do it as I could see the potential of the business to do well and I thought it looked easier and more fun than the teaching job I was doing at the time!
3. What’s your philosophy behind the way you run your business?
We live consciously and authentically and look after the people and environment around us as best we can, in order to provide unique and beautiful rugs.
4. What is your favorite part about having your business?

Photo by Karen E Photography My favorite parts about our business are that I get to be with my husband all day, and I can pop home to see my baby at any time. I love that we spend most of our time out of doors and make beautiful products from (mostly) natural materials.
5. Can you give us a list of the steps involved in weaving a rug & explain that process a little more? Do you raise the goats the mohair comes from?

Photo by Karen E Photography We buy the mohair (which comes from Angora goats). It is too wet here for the goats to do well (we live in a mistbelt forest) – they are mostly farmed in the Eastern Cape part of South Africa. The ladies who work here take handfuls of the raw yarn and spin it by hand on old wooden kick wheels. They then wind the spun yarn into hanks where I take it to the dye house and dye it in large pots into a myriad of different colours. We heat the water in a donkey boiler, using wood off-cuts from a nearby sawmill and then get it to the correct temperature using gas. We make sure that all of the dye is absorbed into the yarn so there is no dye that is left in the water. The hanks are then sun-dried and ready to be woven when the loom is set up. Getting the loom ready is often the longest part of the process, especially on our 9 meter (29 foot) wide loom! 1 – 8 people will then sit at the loom, winding the yarn onto the shuttles and changing the sheds using foot peddles. When the rug is woven, it is taken off the loom and left to settle into its final size. Each warp thread is then tied off by hand and stitched back into the rug. The rug is then measured, weighed and parcelled up to go to its final destination. The heaviest rug we made weighed 160kgs (350 lbs)!
6. What have you found to be the best way to market your business?

Photo by Karen E Photography We don’t do much marketing for our business other than our local tourism branch – The Midlands Meander and our, rather outdated, website!
7. What is your favorite type of rug to make & why?

Photo by Karen E Photography My favorite type of rugs to make are the mohair rugs as the mohair is lustrous and takes the dye colours beautifully. I enjoy making one-off rugs for our shop as that is usually more fun and creative than sticking to a single colour or design that has been ordered.
8. What do you know now that you wish you knew when you started?

Photo by Karen E Photography There is so much that we have learnt about our business and ourselves that its hard to choose one specific thing. Generally I think I wish that I’d had the confidence to grow our client base sooner than we have done, but all the same the timing seems to be right.
9. What’s the best investment you’ve made in yourself or your business?

Photo by Karen E Photography The best investments I have made in myself are joining the 52WM course [writer Benjamin Hardy’s 52 Weeks of Momentum course] and getting myself a horse to ride. The best business investments are our wonderful staff and also a small commercial property that we managed to buy so that we are paying off a building rather than paying rent for our retail shop.
10. On your website, it says your company is located in the forests of the KwaZulu-Natal midlands in South Africa. It sounds like a beautiful place. What is it like, & what are some of your favorite things about it? Does the place influence your approach to making your products?
Oh yes! We live in a very beautiful place. Autumn and winter are the best as the days are clear and sunny. We occasionally even get snow, but it’s always sunny again after a day or two. We are surrounded by forest, grasslands, birds and wildlife as well as our horses who wander around grazing. We spend most of our time out of doors. The colours of the environment certainly influence our rugs – the sunrises and sunsets, the lichen on the trees, the grasses and leaves and the surrounding, ever-changing farmlands.
11. What’s the best advice you’ve ever received?
The best advice I ever received is to take regular cold showers!!
12. When you were a kid, what did you want to be when you grew up? Does any aspect of it relate to what you do now?

Photo by Karen E Photography When I was a child I knew that I wanted to live in or near a forest and be outdoors, so in a way it does relate to what I do now. I didn’t ever think I’d have a business though!
13. Where do you get inspiration & ideas for new rug designs?

Photo by Karen E Photography Inspiration for new rugs usually springs from necessity! When we need to come up with a new weave or design it requires many hours of sitting at a loom experimenting and changing things, combining various colours.
14. What has been your biggest challenge or setback, & how did you handle it? How did it help your business more better?
Ultimately the biggest challenge is with ourselves and our mindset around everything we do. We are lucky in that we work well together and can usually find a way to proceed when we disagree. Overcoming our set ideas and beliefs is challenging and difficult at times, but ultimately rewarding, as we become more confident in our decisions and take bigger risks. Handling a staff member who developed a psychiatric disorder was an incredibly challenging ordeal. Living in a third world country country certainly comes with its own set of challenges as well as living and running a business off the grid.
15. What’s something about carpet-making that you wish they knew?
Well… I guess I just would like people to know how much love and process goes into making each of our (and any handmade) rugs, from collecting firewood to the beautiful singing as the ladies spin and weave. The repetitive motion of the actual weaving and spinning can be quite therapeutic.
I also love the way the word ‘woven/weave’ is used so often in literature and becomes metaphor for the way life works!
16. Why do you do what you do? What drives you to be successful/keeps you interested in what you do?
Photo by Karen E Photography I really enjoy what I do as there are always interesting challenges to overcome which makes it rewarding and never boring. I love working with my Rob (my husband) and feel grateful for that we are able to why we do together. My dye ‘office’ is basically in a forest so I feel very lucky!
17. What’s your favorite quote, & how does it relate to or inspire you & your approach to your business?
I enjoy most quotes as they usually all hold some truth. I can’t think of any particular one at the moment except perhaps ‘you don’t have to believe everything you think’. I have certainly learnt that since I joined the weaving as we have achieved some things that I thought were beyond possible!

Photo by Karen E Photography 18. What are some of your biggest goals for the year ahead?

Photo by Karen E Photography Our biggest goal for the rest of this year is to complete a big rug order (on time) to be sent to the States and to try and get in a few days of holiday before December! Also to complete paying off a loan.
19. What are some of your longer-term goals?

Photo by Karen E Photography Our longer-term goals are to get the weaving running more independently from us so that we can build ourselves a much needed house. We will build it ourselves, by hand, so will need time to do it. Once we have done that we hope to travel and see more of this wonderful continent.
You can find out more about Julia & Shuttleworth Weaving here:
Website :: http://www.shuttleworthweaving.com/
Facebook :: https://www.facebook.com/shuttleworthweaving/ -
“A Lie Cannot Live in the Starless Midnight” – The Ashlee Craft Show – Episode 051 – Poetry
In Episode 051 of The Ashlee Craft Show, I read the first poem from my FIRST EVER poetry book. The poem is called “A Lie Cannot Live in the Starless Midnight” & it’s from my book “The Allure of a Summer Evening”. THE ALLURE OF A SUMMER EVENING :: https://amzn.to/2JpU5nu
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UNNAMED POEM NUMBER 1 – The Ashlee Craft Show – Episode 050 – Poetry
In Episode 050 of The Ashlee Craft Show, I read an unnamed poem THAT NO ONE HAS EVER HEARD BEFORE (other than me, LOL) from my upcoming poetry book, which will be called “Between the Crevice & The Meadow”. Hope you enjoy it!//
UNNAMED POEM 1
I sat, crying in bed
she sat in the garden in the front yard
eighteen years ago
I look at where I am now
versus all her potential,
all her hopes,
& I am disappointedI have not made her proud,
I have not made myself proud– she doesn’t deserve this
she is young, innocent,
no one has told her yet how things will feel
when she grows up & how desperately she will want to
get away; she pictures it being fun
like a better version of being a child
but she doesn’t know how sad & desperate it will be sometimesI am so dark, & I am so light
& I hope one day it will feel better but even if
the moments still pull their punches
I have made it this far; I can make it throughI whisper the words back into the past;
she is playing in the yard still in Wisconsin
the words from the future are whispered to her in the wind:
“I deserve better than this”
& in the circular melisma of time
I cannot say whether hearing this is what gave her the knowledge then
that she should be worth more,
or if she nodded
having known this already all along -
Dances – The Ashlee Craft Show – Episode 049 – Poetry
In Episode 049 of The Ashlee Craft Show, I read a poem called “Dances” from my poetry book, A Thousand Cranes, Volume 5! Hope you enjoy it! A THOUSAND CRANES, VOLUME 5: https://amzn.to/2L0T1D3
















