Stephen Lynch Interview 9

I think the person behind the brand should embody what they are selling. The same way a headteacher or chief executive makes themselves very visible around their workplaces and engages with people. You should see yourself as an ambassador for your work or organisation.

I think the person behind the brand should embody what they are selling. The same way a headteacher or chief executive makes themselves very visible around their workplaces and engages with people. You should see yourself as an ambassador for your work or organisation.

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