A few of the commercials I saw in 2016 that made me happy.
Honda – “Sheep Singing Queen Music” (2016 Superbowl Commercial)
Why I love it: the combination of sheep singing with one of Queen’s BEST songs is perfect.
Ad Council – “Penguin – No One Should Text & Drive”
Why I love it: a cute penguin belays an important safety message is both funny & true. Another commercial I think it great, on the subject of safety commercials, is the Budweiser “Friends are Waiting” commercial with the dog waiting for its owner to come home.
Heinz – “Mustard Dachshunds” (2016 Superbowl Commercial)
Why I love it: Nilsson’s “Without You” as the soundtrack for adorable dachshunds in a joyous reunion with their owners.
Wes Anderson – H&M – “Come Together” (Christmas Commercial)
Why I love it: Four minutes of beautifully choreographed classic Wes Anderson with a heartwarming, understated-but-profound Christmas story.
Tropicana – “Good Morning, Good Morning” Oranges
Why I love it: ORANGES JUMPING INTO A CONTAINER WHILE SINGING “GOOD MORNING, GOOD MORNING.”
IBM – “Ideas are Scary”
Why I love it: Out of all the commercials on this list, this is one of my absolute favorites. I love the story, heartbreaking at first, where the poor creature is rejected & cast aside for being different & unusual. After suffering much hatred at the hands of others, IBM welcomes the outcast creature into its building, where it immediately starts blossoming, & eventually becomes fully-fledged & beautiful because it is accepted.
Febreeze – “The Dog Car”
Why I love it: it’s hilarious & true – you think your car smells beautiful, but it really smells like Dogs-R-Us. The idea of a giant dog-shaped car cruising down the road with a triumphant dog merrily peeking out the window is hilarious.
Marshalls – “Recalculating”
Why I love it: This ties with the IBM commercial for absolute favorite. I love the concept of leaving behind the path that everybody says you “should” be walking on & leaving it to explore the true majestic world that surrounds you, seizing the day & the environment you’re in. I love the music too, as well as the creativity behind it.
Air Wick – “Rooms”
Why I love it: secret rooms, each with their own unique aesthetics & smells, are always awesome.
Farmers – “Hot Dog”, “Synchronized Swimming Dogs”, & “Romantic Rodent”
Why I love it: Hilarious dog escaping an exploding house, all for the sake of a slice of pizza.
Why I love it: Adorable dogs are synchronized swimming in a living room!
Why I love it: An adorable groundhog makes his sweetheart happy by bringing her the stolen ring of a caddie.