I explain the details & reasons behind everything on my brand SHOP Ashlee Craft’s new logo.
Our new logo! First off, I didn’t really have an official logo. Second, I wanted a cute, playful logo that represents what my brand has become.
Here’s the why behind every part of the logo:
DINOSAURS. I LOVE dinosaurs & they’re super funky & wonderful, so I knew I needed to put one in my logo. I own so much awesome dinosaur stuff. Dinosaurs are effing adorable & they’re so weird & I love them.
BALLOONS. Balloons are super cute (& I think I was inspired to add them partially because of what a cheerful symbol they are in the movie Christoper Robin). Originally they were just going to be regular balloons, because HEY! WHAT’S BETTER THAN A DINOSAUR HOLDING A BUNCH OF BALLOONS? But then I realized there actually WAS something better. BALLOONS WITH CUTE FACES. And the colors of the balloons are based on my favorite rainbow color scheme, which I have used in other designs like my “I Love the Universe” design & my “It’s All Uphill From Here“.
THE KITE. Originally there was going to be a fifth balloon, but at the last minute I thought about my own joy from flying kites (especially on the beach just as the moon is coming out) so I put one in the middle with a rainbow, so the kite itself could be blue (to complete the rainbow-esque yellow/red/purple/pink color scheme from the balloons) & because rainbows are a symbol of joy, vibrant living, magic, playfulness, funkiness, the LGBTQIA+ community, hope, & my own little special world. Kites also have those wonderful kite bows, which I love drawing.
THE FONT.Quicksand (a free Google Font!) is the font for the text, because it’s one of my absolute favorite fonts, text is black because yellow + black is one of my favorite contrast color combos.
THE CIRCLE. The circle is yellow obviously because yellow is my favorite color EVER, & the shape is round because it’s a nice happy shape & it makes it look like the sun. And the yellow sun shape reminds me on a subconscious level of the white sun circle in Neil Innes’ totally weird but awesome “Concrete Jungle Boy” music video, now that I think of it 😂
I’m totally happy with how the logo turned out & I love how bright & funky & playful it is! 🌈❤️🧡💛💚💙💜💖🖤
★ Dancing With Myself by Billy Idol. My new favorite energetic punk anthem, which makes me feel like a badass when I listen to it.
★ 14th Street by Rufus Wainwright. I was especially obsessed with this song during this most recent January, and I still really love it now. It’s filled with deep evocative longing, & has a melody which is very memorable & makes you want to listen to it over & over again. Good song for break-ups, or other life transitions which involve breaking away from something or someone which has hurt you, while also expressing a resilience & continual moving-on from the situation, & towards something better.
★ Come On Eileen by Dexy’s Midnight Runners. I love that this song was recently featured in this list of happy songs to start your day with. The feel of it is a kind of optimistic, driving-dancing yearning, & it’s now one of my favorite songs. I always love when it comes on the radio.
★ We’re Not Gonna Take It by Twisted Sister. Another one of my punk/glam rock favorites, I feel like this is a very good song for when you’re fed up with something & wanting better for yourself. It’s also a great song for fist-pumping along with, or dancing to alone in your bedroom as you’re getting ready in the morning.
★ Noble Organics Honeybell Blueberry Juiceis seriously one of my favorite organic drinks EVER. It has the perfect tangerine juice flavor, plus a hint of blueberry, & it’s organic (I LOVE my organic food). It always makes me feel revitalized after I drink it, & I have a lot of respect for this brand. P.S. – I’ve tried a lot of the other flavors they make, & I’ve loved all of them too.
★ Mamma Chia Chia Vitality Beverages are another one of my organic favorites. They have flavors like Blackberry Hibiscus (which I’m yet to try) & Cherry Lime (WHICH IS AWESOME), & Strawberry Lemonade. I love my lemonades, & I also love beverages with chia seeds suspended in them. Chia seeds are loaded with Omega-3 Fatty Acids, protein, fiber, lots of other great vitamins, & antioxidants.
★ No Chicken Noodle Soup from Amy’s Soups. I just tried this for the first time the other day, & I loved it. It’s a nice vegan take on chicken noodle soup, with all the flavor of real chicken noodle soup, but without any meat. Instead of meat, there are small pieces of tofu flavored like chicken, so you don’t feel like the soup is lacking anything.
★ 7 Secrets to Becoming a Fashion Blogger. I love that this article ultimately sums up their tips with telling you to really be yourself, & let your personality shine through in your fashion blogging photos. That’s something I need to work on a bit more when it comes to my own fashion photos.
★ Congratulate Yourself – A Comic from Rookie Mag. I always love Rookie’s comics from Corrinne James, & this is no exception. All her comics are filled with an awesome style of illustration & really lovely, inspiring ideas for living a really cool, happy life.
“When in doubt, listen to David Bowie. In 1968, Bowie was a gay, ginger, bonk-eyed, snaffle toothed freak walking round South London in a dress, being shouted at by thugs. Four years later, he was still exactly that – but everyone else wanted to be like him too. If David Bowie can make being David Bowie cool, you can make being you cool. PLUS, unlike David Bowie, you get to listen to David Bowie for inspiration. So you’re one up on him, really. YOU’RE ALREADY ONE AHEAD OF DAVID BOWIE.”
★ Tomorrow, May 21st, is the one year anniversary of this blog!!! (Inserts birthday-themed emojis). My very first post, Newness, was partially from the first issue of Ashlee Craft / Assemblage and partially a blog post ode to new beginnings. Also, I was just reminded that March marked one year of Ashlee Craft / Assemblage being a somewhat-monthly zine, so that’s also awesome!